Business in front. Party in the back.
World’s First Virtual Shopping Store opens in Korea. All the Shelves are intact LCD Screens. Users choose their desired items by touching the LCD screen and check-out at the counter in the end to have all their ordered stuff packed in bags. Isn’t that amazing?
It works like this: customers download the free Homeplus app onto their smart phone. Then they open an account with their home address and method of payment. Once the customer pays for the items, he or she can request a time for their groceries to be delivered right to their doorstep. In these Seoul subway stations, large LED screens advertise everything. Designed to look like a series of supermarket shelves, they display images and prices of a range of all kinds of products – fresh fruits and vegetables, milk, juice, etc. designed to look exactly like a real market. Every item depicted on those virtual shelves has a QR code next to it. If a customer sees an item they want they simply snap a photo of the QR code. And the groceries are delivered to their home. This innovative concept was developed with very busy people in mind or people who loathe the chore of grocery shopping when all they want to do is relax at home.
Coca-Cola celebrates its 125th birthday with what it says is the largest building illumination ever—lighting up its headquarters tower in Atlanta.
Once again, Coca-Cola tops Interbrand’s Best Global Brands list for the year. Not a surprise given that it has become a ubiquitous symbol and is continually adding value to their brand through innovative and creative marketing campaigns.
Just this year, Coca-Cola has been busy with several campaigns: Fanta’s “Less Serious” global campaign; Minute Maid’s quirky “Wake Up Your MMOJO” campaign from Doner; Diet Coke’s collaboration with StyleCaster, introducing a fashionable limited-edition can; Coca-Cola Music’s “24hr Session,” which saw Maroon 5 hole up in a London studio to create a new original song; Smartwater’s tongue-in-cheek online video, from agency Zambezi, featuring Jennifer Aniston; and Fuze’s first TV campaign, handled by Amalgamated. Most recently, the company teamed up with Leo Burnett to turn more than 1.4 billion Coke cans white to raise awareness and funding for the World Wildlife Fund’s polar-bear conservation efforts.
Coca-Cola’s agencies include Wieden & Kennedy, which handles Coke and Diet Coke; Crispin Porter & Bogusky, which works on Coke Zero and Vitaminwater; and Ogilvy & Mather, which is working on the first ad push for Coca-Cola Freestyle and also handles Fanta.
All of these efforts are examples of the way the company is coalescing around management’s 2020 Vision, which involves doubling system revenue and more than doubling servings to some 3 billion per day. It’s a daunting goal, considering the company wants to do in just over 10 years what it took nearly 125 years to accomplish. The company’s ability to innovate the product, the packaging, advertising, and consumer engagement are what will get Coca-Cola there.
I may not like the wine, but I love the packaging.
Designed by WORK Labs
“Being inspired by the name Meteor, we chose to mimic a star-filled night sky. The 360 degree print on the Merlot bottle is the only one we’ve ever seen that covers 100% of the bottle. And because of the process of how they are printed, each bottle ends up being a little different than the last.”
Despite a weak economy, Walt Disney Co reported a 7% gain in revenue and a 30% increase in net income the fourth quarter of this fiscal year.
Smart move on Disney to close a deal with the NFL to keep MNF on ESPN, given that NFL TV ratings are soaring. Surprisingly the parks and resorts reported an 11% revenue gain, which goes to show that consumers are still willing to forgo money to go to theme parks.
And yes, that includes me. It’s been on my bucket list to celebrate Christmas at Disney World lol. It’s so gorgeous and magical! After all, it IS the place “Where Dreams Come True”.
I applaud Action Against Hunger, a nonprofit group that fights malnutrition, for running a public service ad campaign that uses nontraditional, abstract imagery, rather than photos of starving children, to gain support.
Created by G2 USA, the campaign consists of two print ads that solicit donations for the efforts of the United States operation of Action Against Hunger to combat acute childhood malnutrition. Ads are running in December issues of five magazines in space donated by Ultimat Vodka, a brand of Patron Spirits International.
Geoffrey M. Glick, director of external relations for U.S. Action Against Hunger, said the new ads deliberately did not feature photographs of starving children because the aid group is “trying to communicate in a more positive, upbeat way, focus more on the solution and less on an actual distancing image of a child with an illness so removed from our world.”
Nearly a decade after leaving Hollywood in its rearview mirror, BMW is back in a big way. BMW launches its largest film marketing campaign since its efforts with the James Bond franchise, a global “Mission to Drive” campaign for Paramount’s “Mission: Impossible — Ghost Protocol,” that involves TV, print, radio, Internet and in-dealership ads.
“Ghost Protocol” will prominently feature BMW’s 6-series convertible and its futuristic Vision EfficientDynamics concept car in several key action sequences. The Vision is being reproduced as the i8 hybrid and electric sports car. The 356-horsepower all-wheel-drive plug-in 2+2 car is headed for production in 2013. The hybrid sports car combines M Series performance with better fuel efficiency and less emissions than in many compacts; BMW performs this magic by marrying its ActiveHybrid technology with an extremely economical engine and excellent aerodynamics.
But what BMW really wanted to show off in the film was its in-car ConnectedDrive technology that provides features like interactive traffic and parking assists, mobile device connectivity, entertainment apps, text-to-speech controls and windshield displays.
So far the Vision is just a concept. Still, BMW has made it clear its plans to make sustainability a cornerstone of its lineup, so we’re sure to see some of the technology in cars in the near future.
Sleek, futuristic, fast, eco-friendly: just how I like it.